Women are overcome by the desire to gossip and can typically wait no longer than 32 minutes before spilling the beans, a new study has claimed.
According to the study of 3,000 women by facial skincare brand Simple, one in ten admitted to being unable to keep a secret, no matter how personal or confidential the news is, whereas 85% said that they relish hearing gossip from others.
Depending on who the gossip is about, a woman’s husband, mother or best friend is most likely to be the initial recipients of the information.
Almost half of the women questioned said that they often felt the need to offload their secrets to someone while a sneaky 13 percent said they intentionally relayed gossip so that it would spread.
"This poll clearly shows that women really struggle to keep secrets," the Daily Mail quoted a spokesperson for Simple as saying.
"Spilling the beans in just 32 minutes is very fast work, but with modern technology someone’s juicy secret can be spread to huge amount of people all over the world in a very short space of time.
"We are all guilty of sharing people’s secrets but there is a difference between idle chit-chat and sharing someone’s most sacred secret," the spokesperson added.