While you might have thought that it’s men who are a pro at cheating online, a new research reveals that women use extramarital dating sites more than men.
The research found that more than a million British adults have subscribed to extramarital affair dating websites, with up to 400,000 unique users logging on each week. The sites have experienced a steep rise in demand, with some regularly seeing more female users than male.
Members are able to access the profiles of other would-be adulterers in their area and make contact through private messages. Though singles are also allowed to subscribe, the majority of users are married and middle-aged. MaritalAffair.co.uk, one of the largest sites of its kind, has almost 600,000 members.
The analysis also revealed that most members are parents aged 35 to 54, university educated, and browse from their own homes. Women using the site on a weekly basis outnumber the site three to one.
“The number of 50-plus married women in the UK joining us has surprised me. The foundation of our business in Britain is the married woman,” says Noel Biderman, chief executive of Ashley Madison, a US-based website specialising in “discreet affairs”. The company said it acquired more than 10,000 new users the day after Valentine’s Day, and most of them were married women.