A buffet spread: Here’s how apps are changing India’s food habits | | Hindustan Times
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A buffet spread: Here’s how apps are changing India’s food habits

smart phone survey Updated: Jul 22, 2016 14:06 IST
Kalyan Subramani
Smartphones

More than half of the HT-MaRS survey respondents said their expense on food has gone up “a lot” since they started ordering on the smartphone.

Until two years ago the only visible food deliverers zipping across busy city roads carried pizzas in oversized hot-packs dangling precariously from their motorcycles. The delivery boys risked their lives to meet the 30-minute promise. Affordable smartphones with the option of downloading more than a dozen food-ordering apps have changed that, as well as how Indians eat.

The HT-MaRS survey of smartphone users shows nearly one in five people have ordered food using an app. A third said food has become a lot more enjoyable when ordered using a mobile app.

Read: Has technology invaded our lives with cab and food apps?

Data from Foodpanda, a food ordering apps, provides more tell-tale signs. Mined from nearly 300,000 users over a year, it reveals these broad trends:

1. 97% said they prefer online ordering instead of calling the restaurant, primarily for the discounts and flexible payment options

2. 60% of the customers are single

3. 60% said ordering in was more like a ritual and an everyday activity, not just a festive or occasional one

Read: Have you booked a cab using apps in the past two months?

Data from the Top 10 Tier 1 cities also shows a bias in favour of mobile phones. The number of orders placed using mobile phones is on an average twice as many as those placed using desktop computers. Tier 2 and 3 cities have also started to trend in the same direction.

The convenience and flavour, however, comes at a price: more than half the HT-MaRS respondents said their expense on food has gone up “a lot” since they started ordering on the smartphone.