Car-pooling makes a surge with apps and social media in the US | social media | Hindustan Times
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Car-pooling makes a surge with apps and social media in the US

social media Updated: Jul 05, 2012 22:33 IST
Mickey Meece

The annual ritual of piling into the car for the great American summer road trip has a new twist as more travellers are inviting strangers along for part of the ride. Long-distance travellers as well as commuters are connecting on sites like,,,, and

This summer, a German company with a quintessential American name,, will try to break into the US market with a trial run in the Northeast. In June, the company announced that 30 million rides had been offered through its 10-year-old network, which now has 3.8 million registered users.

Ride-sharing and car-pooling, it seems, are having a moment in the US after many fits and starts.

“It’s been a tough sell in the US for a long time,” said David Burwell, director of the energy and climate program at the Carnegie Endowment for International Peace. “A lot is due to not only the fact that people have different places they want to go, but also safety and other concerns about going into a car with strangers.”

What is different now, Burwell said, is the advancement of digital technology and social networking, “which removed a significant amount of barriers”.

To that end, eRideShare, which was started in 1999, is testing a mobile app this week for iPhone and Android phones. “I see a lot of new entrants this year” as well as new technology, said its founder, Steven Schoeffler. The sites vary in the process of matching drivers with passengers, security protocols and how payment is calculated and made. Proponents of ride-sharing say that, by design, it is an effective way to reduce congestion and greenhouse gas emission, as well as to save money on gasoline and car maintenance.

“If car-pooling is done right,” said CEO Markus Barnikel, “you’ll likely have a better sense of the person driving a ride-share vehicle than you do a bus or taxi driver, and can even forge a relationship with them.”