With an aim to establish better communication with passengers through social networking sites, the Delhi Airport has registered its presence on Facebook and Twitter.
"Facebook and Twitter offer us, as well as our customers, an instant mode of communication and the ability to connect swiftly. We wanted to create an effective channel of communication with our customers, in addition to our already existing means like the feedback forms, information kiosks and email," said I Prabhakara Rao DIAL, CEO.
The Delhi Airport's dedicated page on Facebook has id as https://www.facebook.com/DelhiAirport, the Twitter handle is @Delhi-Airport.
In India, there are close to four crore facebook users and also a huge number on twitter, and both these figures are growing. With the majority of these being flyers or potential flyers, it makes eminent sense for going live on social media, Rao said, adding Delhi airport would very soon go live on other social media platforms as well.
Rao said that Terminal 3 was getting complimentary tweets from all over the world, "and with the launch of our official Twitter handle, we should be able to garner all these comments in the future on our page."
He said that according to an estimate by Facebook, Delhi and NCR combined have around 59 lakh users and there are as many as 3.75 crore Facebook users in the country.
Globally, the number has crossed 800 million. Interestingly, more than 50 % of these active users log on to Facebook on any given day. Currently, there are 100 million active twitter users and of active users, 55 % tweet on mobile devices.