Spanish singer Enrique Iglesias will appear on CityVille, the popular game on the social networking site Facebook, as a way of publicising the artist's current tour introducing his new album Euphoria!, technology company Zynga said in a communique.
The game, which every month attracts 69 million players, starting Tuesday will feature an avatar of the Spanish artist who will reveal some of the activities and hobbies that form part of Iglesias' real lifestyle.
Players can also build a virtual Euphoria Arena of the Spaniard's tour in their city, whose final reward is to unlock a preview of the artist's new music video I Like How It Feels.
"I love finding new and cool ways to connect with my fans," said Iglesias.
"Bringing my Euphoria Tour to Zynga's CityVille not only helps me celebrate my tour with a massive global audience, but also gives fans who can't make it to see me live, a way to be part of the Euphoria experience."
"We're committed to continuing to bring players new reasons to play the games they love," Scott Koenigsberg, Zynga's director of business strategy for CityVille, said, adding that "through this partnership with Enrique, we're bringing his Euphoria Tour to CityVille and giving fans and players a fun and playful way to connect with the artist by celebrating his lifestyle and hobbies - think Miami, speedboats, and airplanes".
The game featuring the Spanish star's avatar will be available up to Oct 10.
This is the first appearance of an artist on the game, though the Zynga company had a previous association with Lady Gaga for the FarmVille game, on which players could unlock songs exclusive to the disc Born This Way.