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Facebook autoplay video ad launch imminent

social media Updated: Feb 21, 2014 17:20 IST

Facebook has been reportedly testing an auto play video ad unit, which is now in its final stages and will be released soon.

David Lawenda, head of global marketing solutions at Facebook said that he will be meeting with the movie studios this week to help them see what is possible, adding that they should look at us like every other media platform that they're doing business with.

According to PC World, while the company's march to a mobile-first mindset and delivery has been persistent and widely recognized, Facebook is rising to the video occasion with a more deliberate rollout.

Facebook hired Lawenda, who has more than 25 years of experience in broadcast, cable TV and ad agencies , to oversee Facebook's sales relationships with big brands and agencies domestically.