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Facebook most popular for social login among youngsters

Youngsters are not only login to Facebook to connect with their friends and loves ones but to visit other sites providing e-commerce services or just social sign-in, a study has found.

social media Updated: Oct 08, 2014 10:56 IST

Youngsters are not only login to Facebook to connect with their friends and loves ones but to visit other sites providing e-commerce services or just social sign-in, a study has found.

Although one-quarter of consumers (24%) are now using Google+ for social sign-in, nearly 56% of people are using Facebook to visit other websites, according to the data by LoginRadius Inc, an Alberta-based technology company with a global customer base.

The users in Asian and European countries are most likely to use Facebook or Google+.

As for social sharing, Facebook leads with a 56% market share followed by Twitter (12%) and G+ (7%) in that sector, Bizreport website said.

According to the data, young users are adopting social logins faster than their older counterparts.

About one-third of both 18-25 year olds and 25-35 year olds have adopted social logins.

While 67% people use social sign-in from personal computers, less than 15%use smartphones for social login, the study showed.