Social networking giant Facebook has rejected suggestions its new smartphone software Home could destroy privacy of users.
Industry experts raised fears over the new software's potential to gather masses of personal data.
But Mark Zuckerberg's site later dismissed the claims and stressed Home was not a new means of collecting information, the Daily Star reports.
It came after the software drew criticism over the presence of advertisements, which pop up in mobile news feeds.
Om Malik from tech news website GigaOm said that the 'always on' nature of home could be a route to gathering data about users that would otherwise be hard to find.
He said that this application erodes any idea of privacy, adding that using this software Facebook is going to be able to track users' every move, and every little action.
Harry McCracken at Time pointed out that many other apps can grab data like home, but said it would be "comforting" to get confirmation from Facebook that it had no plans to datamine the lives of its users.
Natasha Lomas at TechCrunch also warned that ' Facebookification' of the mobile web is a threat to openness, to choice, to privacy.