Facebook the leader of social media: Survey

  • IANS, Washington
  • Updated: Jan 12, 2015 11:24 IST

Facebook is the leader of social media, says a new survey, adding that the social networking site has also made inroads into becoming the popular choice among the elderly.

The findings of a survey by a US-based global thinktank Pew Research Centre that involved 1,597 internet users revealed that 71% of US adults were hooked to Facebook in 2014 - up significantly from 63% in 2013, Forbes magazine reported.

It also showed that 56% of Facebook users are in the age bracket of 65 years and older.

The social media websites LinkedIn and Pinterest had 28% adult users.

For micro-blogging site Twitter, the percentage of users logging in daily decreased from 46% in 2013 to 36% last year.

Fifty-three percent of internet-users, between the ages 18-29, use Instagram, also owned by Facebook.

The survey also found that 45% of internet users log in to Facebook several times a day.

Of the respondents, 52% use more than one social media website - an increase compared with 42% in 2013.

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