Riding on the popularity of its 'Like' button, Facebook might be planning to give users a chance to showcase the opposite emotion with the 'Hate' button.
The Like button, which is a social plugin, lets users share content with friends and is a popular way of connecting your Facebook page with the page you've liked.
"When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website. Your page will appear in the "Likes and Interests" section of the user's profile, and you have the ability to publish updates to the user," says Facebook.
According to Facebook’s S-1 filing, users are now generating 2.7 billion Likes and Comments per day. With the Hate button, Facebook expects to at least double that. The S-1 noted “popular Pages on Facebook include Lady Gaga, Disney, and Manchester United, each of which has more than 20 million Likes.” Many inside the company think the Hates could easily top that," reports TechCrunch.
"Sources at Facebook say Mark is estimating 2 billion Hates on the first day. Facebook studies have shown the sad fact that people hate things on the Internet more than they like things. There’s also an internal debate on whether the new button should be called 'Hate' or 'Dislike',” reports the technology website.
While the tech world is abuzz with speculation wheather it is just a prank or reality, the verdict is that Facebook will see an increase in revenue if it decides to introduce the Hate button.