If you are a Rajinikanth fan, there's some good news for you! You don't need an internet connection to browse the superstar's new website. What's more? The site will stop working if you switch on your internet connection, with a prompt that says - "Aiyyo.. That was unexpected...to keep browsing switch off your internet."
The site, which is a new initiative by Desimartini.com, certainly is allergic to internet connection. The moment you log on to allaboutrajni.com, there's only one way you can enter the site - by switching off the internet connection. The entire world of Rajinikanth - trivia, fun facts, quirky quotes etc await you, once you are off internet and logged on to 'Rajini power'.
The developers of the site inspired by the larger than life persona of Rajini, wanted to make it unique in every way possible.
Amit Garg, Business Head, HT Internet said, "We wanted to give movie-lovers something interesting and new. Unlike an ordinary website, we are giving people something they've never seen before- a website that works ONLY without the internet- only a Rajini website holds the credibility to do the same!"
"The unbelievable spectacle of running a website without the internet is a tribute to Rajinikant's larger than life image," claimed Webchutney's creative director Gurbaksh Singh, who developed the site for Desimartini.com.
How the idea came about
Rajinikanth is someone who does the impossible. And to grab attention of the online audience, you need to show them something they’ve never seen before- a website that works without the internet- and only a Rajini website holds the credibility to do the same!
According to desimartini.com, the website got 10,000 visits in just few hours after the launch. Users who have visited the website, have found this to be a very unique and a different concept. It’s already being talked about on Facebook and Twitter.
"The website has received a phenomenal response and has gone viral with several thousand hits and counting, along with innumerable shares and mentions across the web, especially on popular social networking sites like Facebook and Twitter," Singh said.
"After a few iterations and testing, we cracked the code required to build the world's first website that runs without the internet - a website that runs offline - which is as awesome and unbelievable as miracles and stunts associated or performed by Rajni himself," he said.
With inputs from PTI