Are you often chided about being on Facebook all the time? Your surfing on the social networking website might not be a waste of time after all. The next time you log on to Facebook, you might end up bagging a job at a top company, thanks to a collaboration between India’s second largest job portal Shine.com and social recruitment platform, MyParichay.
Young professionals can take the help of this unique and innovative initiative, which takes advantage of the social connections on one’s Facebook profile. The integration enables a recruiter to reach out to the personal networks of their employees, match the skills and requirements to those in the extended network, and use the referral feature to connect with potential candidates. In short, your Facebook friends can get you hired through this platform.
Talking about the new campaign, Rajan Bhalla, Group Marketing Head, HT Media, says, “The communication challenge was to showcase how the power of personal network can help you with your next job search. The core proposition of how ‘a friend can help you get your next job’ is articulated with the campaign idea of ‘Yaar Tu God Hai.’ This idea is all about one friend helping the other in getting his dream job through the social network.”