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Social network looks to India for growth

social-media Updated: Feb 04, 2012 00:22 IST

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Popular social network site Facebook, which hopes to raise at least $5 billion in one of the world's most widely anticipated initial public offerings (IPOs) of stock, is betting big on India and Brazil.

Outlining its growth strategy in a filing made online with the Securities and Exchange Commission in Washington, Facebook said it "continued to focus on growing its user base across all geographies, including relatively less-penetrated, large markets such as Brazil, Germany, India, Japan, Russia, and South Korea."

Noting that its active users had grown substantially in the past several years, it said: "We experienced growth across different geographies, with users in Brazil and India representing a key source of growth."

As of December 31, 2011, it had 845 million active users, an increase of 39% from the same date last year, including 161 million active users in the United States, an increase of 16% and 37 million active users in Brazil, an increase of 268% from the prior year.

"Additionally, we had 46 million MAUs in India as of December 31, 2011, an increase of 132% from the prior year," it said.

Facebook, which has one of its four regional support centres in Hyderabad, India, noted that it competed with other, largely regional, social networks that have strong positions in particular countries, including Cyworld in South Korea, Mixi in Japan, Orkut (owned by Google) in Brazil and India, and vKontakte in Russia.