Twitter has beaten Facebook and other social networking sites as the most popular social media platform, with 97 per cent of all mentions of the London 2012 Olympics’ opening ceremony taking place on the microblogging site, according to a report.
According to iProspect, a British digital marketing agency, and Carat, a media agency, Twitter was the favourite social media site with maximum number of online conversations about the opening ceremony.
The study found that 60 per cent of all social media interactions about the opening ceremony were positive, while 14 per cent were negative and rest were mediocre.
The results also revealed that the majority of tweets about the ceremony and British sentiment (58 per cent) were from the UK, while 22 per cent originated from the US and the rest were from around the world.
Earlier this week Twitter revealed that Rowan Atkinson’s appearance in the Olympic opening ceremony was the most tweeted topic during the event, the paper said.
Atkinson’s cameo performance sparked the biggest spike in mentions of the event on the website, it added.