Since June the social network has been averaging 1 billion video views every day.
It means that the typical Facebook user has seen 3.6 times more video content appear in his or her newsfeed over the past 12 months, all of which suggests, according to Facebook, that the way in which people interact on the site is moving from text to audiovisual.
The trend is highest in the US where there has been a 94% increase in video posts per person over the last year -- more than half of US daily users now watch at least one video via their newsfeed every day, and 76% of US users say that they now use Facebook as a video discovery tool.
No doubt the statistics will inspire content creators to turn their attention to Facebook as well as to Vine, Instagram and of course, YouTube. But it also means that the network's 1 billion+ users are about to see an awful lot of video clips from brands and other advertisers in their newsfeeds.