They look like the ETs in the comic books. And they speak an alien language. Still everybody understands what they say. They are ZooZoos, the egg-headed creatures that have taken the Vodafone brand to new heights.
If you thought the Vodafone-ZooZoos TV commercials have taken only the ad-world by storm, you may better leave that notion once and for all.
The world is much wider for them, as wide as the World Wide Web! Almost every social networking site has ZooZoos brand pages and admirers are following it crazily.
Today, Vodafone India has launched an online comic series featuring the much loved Super Zoozoo.
Named 'The Adventures of Super Zoozoo', the comics' series is available exclusively on Vodafone Zoozoo's Facebook page which consumers can access using their smartphone's browser irrespective of the service provider.
The comic introduces fans and readers to the vast, black and white Zoozoo universe where crocodiles invade picnics and superheroes don't need secret identities.
“They are so cute, they remind me of Casper who was my favourite cartoon,” says an admirer, Khialani.
Interestingly, Vodafone has a special quiz page to know 'What kind of Zoozoo are you'. And yet another page allows you to download wallpapers, mobile wallpapers and screensavers. On YouTube too ZooZoos are real sensation.
One ad about beauty tips over the phone, was reportedly viewed 13,000 times on YouTube, in a few days. On Twitter Zoozoos have nearly 2,000 followers.
And ZooZoos are real stars during the ad breaks of the IPL. Is it that they are posing a potential threat to bat-holding brand ambassadors? What makes them so lovable, one may wonder.
According to Rajiv Rao, executive creative director of O&M, which created ZooZoos, “What makes them so endearing is that they are innocent people living in a simple world unlike ours, who laugh loud when they laugh.”
Super Zoozoo made his debut in 2011 to promote Vodafone’s 3G campaign. In the 3G commercials, he was portrayed as a superhero with powers similar to popular cultural icons a la Superman.