We goofed on UK experiment: Facebook's Sandberg

  • HT Correspondent, Hindustan Times, New Delhi
  • Updated: Jul 08, 2014 16:01 IST

Facebook chief operating officer Sheryl Sandberg admitted on Wednesday that her company that runs the world's most popular social media network might have erred in a psychological experiment for market research that has run foul of the British regulator of information.

The Information Commissioner's Office (ICO) in the UK is investigating whether Facebook Inc broke data protection laws when it allowed researchers to conduct a psychological experiment.

"We communicated badly on the issue," Sandberg told a group of journalists in New Delhi, but defended Facebook's policy on data privacy.

"With every new technology, there is always concer," she said, adding that Facebook's priority for privacy was shown in the way it made people choose the setting of each post based on how far they would want it to go by allowing them to set it only for friends or to progressively wider circles.

Facebook's psychological experiment on nearly 700,000 unwitting users in 2012 has caused a social-media furor. The experiment was to find if Facebook could alter the emotional state of its users and prompt them to post either more positive or negative content.

It did this by making changes to the 'newsfeed' seen by selected users, and measuring whether seeing material with a different emotional tenor affected their own behaviour on the platform.

The ICO monitors how personal data is used. It can force companies to change their policies and levy fines of up to 500,000 pounds. (Rs. 5 crore)

From Around the Web
Sponsored by Revcontent

also read

Facebook’s Instant Articles are coming to Android
Show comments

Steps to disable Ad Blocker on your browser


In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience.

Request to please follow the steps below and once done, please refresh your page.


For Chrome and Ad BlockPlus users

1.Press the ‘ABP’ icon in your toolbar at top right of this page

2. Click on ‘Enabled on this site’; this should now change to ‘Disabled on this site’


chrome



For Chrome and Ad Block users

1.Press the ‘AdBlock’ icon in your toolbar

2.Select the option ‘Don’t run on pages on this domain’ and then click ‘exclude’ on the pop up


chrome

Steps to disable Ad Blocker on your browser


In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience.

Request to please follow the steps below and once done, please refresh your page.


For Mozilla and AdBlock Plus (ABP) users

1.Press the ‘ABP’ icon in your toolbar

2.Select the option ‘Disable on hindustantimes.com’


chrome

Steps to disable Ad Blocker on your browser


In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience.

Request to please follow the steps below and once done, please refresh your page.


For Internet Explorer and AdBlock Plus users

1.Press the ‘AdBlock Plus’ icon in your status bar at the bottom of the screen

2.Select the option ‘Disable on hindustantimes.com’


chrome

Steps to disable Ad Blocker on your browser


In order to serve content on our website, we rely on advertising revenue which helps us to ensure that we continue to serve high quality unbiased journalism. From our end, we will aim to show clean and unobtrusive ads to provide you with a great browsing experience.

Request to please follow the steps below and once done, please refresh your page.


For Safari and AdBlock users

1.Press the ‘AdBlock’ icon in your toolbar

2.Select the option ‘Don't run pages on this domain’ and then click 'exclude'


chrome