White House down: Modi mania gains on US in Twitterverse | social media | Hindustan Times
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White House down: Modi mania gains on US in Twitterverse

An analysis of Twitter accounts - showing the significance of digital diplomacy as a 21st-century tool for statecraft - projects Modi, already the fifth most-followed world leader on Twitter with 4.95 million followers, will soon overtake the White House's 4.97 million.

social media Updated: Jun 25, 2014 15:43 IST
Barack Obama

In the Twitterverse ruled by US President Barack Obama, Prime Minister Narendra Modi may soon overtake the White House on Twitter.

An analysis of Twitter accounts - showing the emphasis some governments put on digital diplomacy as a 21st-century tool for statecraft - projects Modi, already the fifth most-followed world leader on Twitter with 4.95 million followers, will soon overtake the White House's 4.97 million.

He has a long way to go to catch Obama's campaign account, however, with 43.7 million followers; next comes Pope Francis, with 14 million followers on nine language accounts; and Indonesia's President Susilo Bambang Yudhoyono, with 5 million.

But the "Twiplomacy" study Wednesday by PR firm Burson-Marsteller shows French Foreign Minister Laurent Fabius and Swedish Foreign Minister Carl Bildt are the best-connected diplomats.