YouTube said new original channels will start to roll out on its platform from next month and these ad-supported channels include verticals from fashion, sports, music, comedy, animation to news and education.
The new channels are backed by some of the biggest producers and celebrities from Hollywood, some of the hottest emerging media companies, and some of the earliest pioneers of web video. YouTube has kick-started the creation of these channels and hopes the initiative will create new opportunities for both viewers and advertisers in their content ecosystem.
San Francisco-based studio, Seedwell, that has worked with brands like Pepsi, HTC, Blue Nile and Fujitsu and has produced several viral video hits, with over 33 million views on YouTube will join the move with its hits “The New Dork”, “Telephone: The Office Version” (Lady Gaga parody), “Tweet It”, “Puke In My Mouth” (SNL parody), and “Big Dog Beta.”
“Having YouTube support Seedwell’s production of regular content allows us to focus on what we do best – creating videos that people love to watch and share,” said Beau Lewis, Partner and Head of Business at Seedwell. “This is also a great opportunity for our business; we believe the upside of online video advertising has yet to be fully realized and YouTube will play a key role in its evolution. We’re excited to be a part of it.”