Mark Zuckerberg, who has been voted as the world’s worst dressed man, only eats animals that he has killed himself.
The 28-year-old computer programmer wrote on his own Facebook page that he “Became a vegetarian”, writing that he only want to, “eat meat if I kill the animal myself, in January 2011.
“The reason for this is that I feel lucky for having such a great life,” the Mirror quoted him as saying.
Zuckerberg, who owns a dog called Beast, wanted to feel more “connected” to the food he eats and the “animals that give their lives so I can eat them”.
The statement was “liked” by 25,168 of his 13 million Facebook page followers, and every wall post he writes gets around 300 comments.
The famously frugal tycoon has since killed chickens, a pig and a goat as part of his personal crusade for more responsible eating.
He said his first kill was a lobster, which he had to throw into a pot of boiling water.
Now he is telling friends he is interested in trying hunting.
“He cut the throat of the goat with a knife, which is the most kind way to do it,” a chef who showed Zuckerberg how to kill animals in the most humane way, said.
Having slaughtered the animals, they are sent to a butcher, who then cuts them into parts and returns them to Zuckerberg and his girlfriend Priscilla to cook and eat.
For one recent meal, he reportedly ate a chicken, including the heart and liver, and used the feet to make a stock.
A photo of the chicken and the dishes he made from it were put on Facebook.