Can't score tickets to the Olympic Games? Facebook hopes to bring the Games a little closer to you with the company's new plans to spotlight the Summer Games with a dedicated page, featuring news as well as updates and content from the athletes themselves.
"With an audience of 900 million people, enough to fill the Olympics Stadium 11 thousand times over, Explore London 2012 will help fans join the conversation and share their Olympic stories," Facebook said.
"London 2012 is set to be the most talked about sporting event in history as fans and athletes from around the world come together to share their Olympic stories on Facebook."
The network teamed up with the International Olympics Committee more than a year ago for the project, which launched on Monday. So far, some 250 of the more than 10,000 athletes in the Games have started using the Facebook page, but the company expects usage to increase in the coming weeks.
While millions of people will likely be drawn to the pages, Facebook has also announced that it will not run any advertising alongside the content.
TechCrunch also noted "that Google+, as well as a Twitter branded page, a one-day check-in event with Foursquare (on Olympic Day), a project with Tumblr, and other specifically with Instagram," will also launch their own dedicated Olympic portals. And, in China, because so much social media traffic comes over local sites, the Olympics is also working with Sina Weibo and Youku, according to the TechCrunch report