Google+ too techy to be social

  • AFP
  • |
  • Updated: Dec 14, 2013 11:11 IST

A new study explains why despite Google+'s massive membership, the social network is more like The Matrix than a metropolis.



It's been described as a "ghost town," a necessary evil for using the company's other services and, most recently, as "The Matrix" by The Guardian's tech editor Charles Arthur. And now we know why. Google+ is overrun by the IT community.

The Global Web Index study of who or what makes up the majority of the Google+ user base finds that the top 10 user types are headed up by those who "work in IT, internet or computer services." Nearly one third (29%) of people who fall into this category are active on the site, closely followed by 25% of those claiming to be "senior decision makers," 24% of company owners and 23% of the self-employed.

This could explain why despite having over 540 million active users, things that happen on Google+ stay on Google+. Even though it has more users than Twitter or Pinterest and over half as many as Facebook's 1 billion, between July and September of 2013 the site was responsible for just 3% of all social shares.

On the flip side of the coin, those least likely to engage with Google+ are baby boomers (12%); full-time parents (14%); those in full-time education (14%); the unemployed (15%); and divorcees (15%).

The results are clear. If you've got a question about coding or want to know how to rid your PC of a virus, head to Google+; if you want to discuss the delicate nuances of the latest cat video, stick with Facebook or Tumblr.

 

also read

Facebook will now send encrypted emails to users

blog comments powered by Disqus