LinkedIn set to buy business marketing company 'Bizo'

  • ANI, Washington
  • |
  • Updated: Jul 23, 2014 16:20 IST

LinkedIn is all set to buy Bizo, a company that makes technology for display and social advertising focused on business customers, for around 175 million dollars.

LinkedIn said on Tuesday that it has agreed to purchase Bizo to bolster its advertising offerings.

The company said that it will pay about 175 million dollars for Bizo, a company that makes technology for display and social advertising focused on business customers.

LinkedIn said the company's technology will help to bolster its existing advertising division, which pulled in 101.8 million dollars under its 'marketing solutions' group last quarter.

The company added that the deal will be 90 % cash, and should close in the third quarter.

 

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