A vision board-styled social photo sharing website Pinterest that gained huge popularity in January and February, is now unexpectedly losing users this month, according to a report.
Data collected by the Business Insider showed that the majority of Pinterest users sign up through Facebook have significantly dropped in the past few months.
Monthly active users are down from 11.15 million on April 1 to 8.3 million today, The Daily Mail reports.
The site works as a 'timeline app' within Facebook, allowing Facebook users to use one log-in across both and share 'pins', Pinterest's term for posts via a Facebook page.
AppData, which monitors how often users of third-party apps and other web sites interact with Facebook, revealed the site's decline.
With endorsements from US President Barack Obama and Facebook founder Mark Zuckerburg the picture-sharing program that allows users to essentially create 'vision boards' of their favorite things, was dubbed as the social media craze of 2012.
It is, however, speculated that the people who signed up to the site simply to try out the latest fad have now decided that it is not for them.