Twitter’s tech for ad-targeting

  • Reuters, San Francisco
  • |
  • Updated: Apr 18, 2013 22:50 IST

Twitter on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users’ tweets, a technology that could help elevate Twitter’s effectiveness as an advertiser to a rarefied level demonstrated only by digital advertising leaders like Google.

The fast-growing social networking company, which has 200 million users around the world, hailed its new tool as something of a technological breakthrough: the new tool allows marketers using Twitter to delve into the content of a user’s tweets to show the most relevant ads.

 

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