Why are assessments important in this industry?
The era of high rises has also brought an increased professionalism in the real estate industry. With companies becoming increasingly corporatised with booming business, the need for a professional workforce has come to the fore as never
before. Companies feel the need to present a professional interface and cater to a more demanding clientele. This selection of this workforce is extremely important and decisions cannot be taken on gut feel anymore. Assessments thus provide real estate companies with the necessary tools for objective selection of quality talent.
What are the job roles in the industry?
Realtors and property agents are the most visible part of the real estate industry. But apart from these there are a plethora of roles that make up the industry and involve processes like surveying, land appraisal etc.
What are the job roles for which assessments are used?
Assessments in the real estate industry can mostly be used at the front end for the sales and customer service roles. Though not so popular due to the nascent stage of development in the industry, assessments could come to play a vital role in the selection of talent in common as well as niche job roles.
Assessments can also be used by aspiring professionals in this area to demonstrate their expertise in selling, which is vitally important considering the cut-throat selling scenario in this industry. Since there is a preference for experienced professionals, assessments could provide a boon for freshers in gaining a foothold in the industry through independent certification of skills.
What are the skills required for job roles?
Some of the common skills sets required for front-end roles in this industry are persuasive skills, customer orientation and numerical ability. While niche roles like surveying and property assessment require strong domain (industry) skills along with basic and numerical abilities.
What are the specific assessments used?
Assessments though not prevalent could be the standing ground for building strong and professional sales forces in a changing and developing sector. Tests on general abilities can be coupled with persuasive selling or customer orientation tests to demonstrate skills for front-end roles by candidates.
Source: MeritTrac