SALAD — that’s what is on the menu for the supporters and donors of the Aam Aadmi Party (AAP).
The Skip a Lunch And Donate — SALAD — is the latest brainwave by a party volunteers to appeal to supporters to donate on March 2 and 3 to protest the blocking of the anti-corruption Jan Lokpal Bill.
The total donation received by the party has already crossed the `10 crore figure.
The Arvind Kejriwal-led AAP government in Delhi had resigned on February 14 after its attempt to table the Jan Lokpal Bill was voted out by the Congress and the BJP.
The party has already launched its campaign for the Parliamentary polls and Kejriwal is set to address a rally in Kanpur on March 2.
In less than three months, the AAP has received `10 crore for the Lok Sabha polls, half of what it received in a year for the assembly polls.
The AAP had received `20 crore as donations, including online, between November 2012 and November 2013. It started taking funds again from supporters for Lok Sabha election from December 2013.
“Similar innovative appeals would be sent out to donors from our database, put up on our social networking sites and if possible, we will spread the word around too. These special drives for donation will be held on weekends, especially in view of the approximate 60 days time that we are left with for the Lok Sabha polls,” said a party leader.
Earlier, the party had floated the idea of donating Rs. 1,402, coinciding with Valentine’s Day, to express “love for the party and the country”.
Like in the December assembly elections, the party has decided to face the Lok Sabha polls with crowd sourcing of donation and expecting donors to come forward to meet the huge expenditure.
The party hopes to receive donations in small amounts from large number of people and preferably repeat donors.
“If needed, some of our top leaders might visit some countries that show promise of large donations from groups of supporters there,” the leader said.
Incidentally, on Friday the government cleared the proposal by the Election Commission to raise the expenditure limit for the Lok Sabha polls to a maximum of `70 lakh for bigger states and Rs. 54 lakh for smaller states.