Advertisement

HindustanTimes Mon,11 Aug 2014
DELHI | MP | RAJASTHAN | MIZORAM | CHHATTISGARH
  Prime Minister Modi breaks bread, barriers over dinner |Modi, Sharif move the needle on talks: Pak PM's visit raises hopes of a thaw in ties |Rehab plan for Pak refugees high on Narendra Modi's agenda |Narendra Modi to unveil top 10 policy priorities, says aide |It’s clear, Modi will have last word on policy issues |Geete takes charge as heavy industries minister |Modi starts term as India's 15th Prime Minister |NaMo ditches Modi kurta, turns formal |Modi cabinet: 17 ministries clubbed under 7 ministers |Finance Minister Jaitley targets growth revivalPrime Minister Modi breaks bread, barriers over dinner |Modi, Sharif move the needle on talks: Pak PM's visit raises hopes of a thaw in ties |Rehab plan for Pak refugees high on Narendra Modi's agenda |Narendra Modi to unveil top 10 policy priorities, says aide |It’s clear, Modi will have last word on policy issues |Geete takes charge as heavy industries minister |Modi starts term as India's 15th Prime Minister |NaMo ditches Modi kurta, turns formal |Modi cabinet: 17 ministries clubbed under 7 ministers |Finance Minister Jaitley targets growth revivalPrime Minister Modi breaks bread, barriers over dinner |Modi, Sharif move the needle on talks: Pak PM's visit raises hopes of a thaw in ties |Rehab plan for Pak refugees high on Narendra Modi's agenda |Narendra Modi to unveil top 10 policy priorities, says aide |It’s clear, Modi will have last word on policy issues |Geete takes charge as heavy industries minister |Modi starts term as India's 15th Prime Minister |NaMo ditches Modi kurta, turns formal |Modi cabinet: 17 ministries clubbed under 7 ministers |Finance Minister Jaitley targets growth revivalPrime Minister Modi breaks bread, barriers over dinner |Modi, Sharif move the needle on talks: Pak PM's visit raises hopes of a thaw in ties |Rehab plan for Pak refugees high on Narendra Modi's agenda |Narendra Modi to unveil top 10 policy priorities, says aide |It’s clear, Modi will have last word on policy issues |Geete takes charge as heavy industries minister |Modi starts term as India's 15th Prime Minister |NaMo ditches Modi kurta, turns formal |Modi cabinet: 17 ministries clubbed under 7 ministers |Finance Minister Jaitley targets growth revivalPrime Minister Modi breaks bread, barriers over dinner |Modi, Sharif move the needle on talks: Pak PM's visit raises hopes of a thaw in ties |Rehab plan for Pak refugees high on Narendra Modi's agenda |Narendra Modi to unveil top 10 policy priorities, says aide |It’s clear, Modi will have last word on policy issues |Geete takes charge as heavy industries minister |Modi starts term as India's 15th Prime Minister |NaMo ditches Modi kurta, turns formal |Modi cabinet: 17 ministries clubbed under 7 ministers |Finance Minister Jaitley targets growth revival

BJP's Delhi poll campaign gets facelift: Vardhan shares space with Modi

Neelam Pandey, Hindustan Times  New Delhi, October 25, 2013
First Published: 22:20 IST(25/10/2013) | Last Updated: 13:06 IST(26/10/2013)
The Bharatiya Janata Party's (BJP) chief ministerial candidate Harsh Vardhan is fast gaining visibility. A new set of hoardings with Vardhan sharing space with the BJP's prime ministerial candidate Narendra Modi have been put up at several prominent spots in Delhi.



To play up Vardhan's clean image, the hoardings emphasise on having an 'imaandar' (honest) chief ministerial candidate. This will help the party to corner the Congress over corruption and counter the Aam Aadmi Party's anti-graft agenda.

Advertisement

The posters take a cue from Modi's speech in the September 29 Rohini rally, in which he had said that BJP workers believed in serving the people, not ruling them. "Imaandaar Vyaktitva, Zimmedar Netritva; Shasak nahi sewak, Badlenge Dilli Badlenge Bharat (Honest personality, responsible leadership; not ruler, but server, will change Delhi, will change India)," read the tagline in the posters.

The tone of the hoardings has made it quite apparent that the BJP is viewing the Delhi elections as a stepping stone for the general elections. "We are encashing upon the traits and qualities of our leadership. Narendra Modi has proved beyond time that he represents change. Similarly, Harsh Vardhan is a performer, a professional who has been winning elections for the past 20 years," said Ashish Sood, a senior BJP leader.

New hoardings have come up at several spots such as Minto road, Naraina, Shalimar Bagh, Mayapuri flyover, Karol Bagh, Shankar road and Shadipur among others.

A new hoarding near Minto Bridge. Many such hoardings have come up at prominent spots across the Capital. (Sanjeev Verma/HT Photo)

After Harsh Vardhan was named the party's CM candidate, the BJP had said they would be coming up with a new election campaign. "Harsh Vardhanji has to be made a household name as a little over a month remains for the Assembly elections," said another leader.

A team comprising Sood, Nalin Kohli and Ajay Singh is busy getting the new hoardings designed and putting them up across the city.

Earlier, party president Vijay Goel's face was visible on posters, hoardings, social networking sites; and on the BJP's own website.

Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved