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Rock, watch, read, listen and vote

Sidhartha Roy, Hindustan Times  New Delhi, November 29, 2013
First Published: 00:28 IST(29/11/2013) | Last Updated: 16:10 IST(3/12/2013)

The poll battle for Delhi is on but the Delhi electoral office has already come out a winner with its innovative ideas and campaigns to ensure maximum people come out to exercise their franchise on December 4.

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Of the 6.5 lakh new voters that have been included in the electoral rolls, four lakh are first-time voters.

The figure for total voters in Delhi now stands at 1.19 crore.

The campaigns got under way from October last year, with special focus on people from the marginalised sections such the homeless and transgenders.

A young volunteer rides a bike at a rally to raise awareness among voters to exercise their franchise. The event was organised by a district electoral office. (Sushil Kumar/ HT Photo)

Officials were sent to areas where the homeless could be found to enlist them.

In a first, 562 transgenders were also enlisted.

In areas where the gender ratio is skewed, special women officials were deployed to ensure that each woman was accounted for in the voter list.

To catch them young, the electoral office set up registration counters at Delhi University colleges to tap first-time voters.

College principals were appointed nodal officers for better coordination.

Taking the process of voter registration to the digital platform, online applications were allowed, details on SMS were accepted and a helpline was started.

As soon as your details are uploaded, a BLO was sent to carry out the formalities.

Special camps were organised for voters to make corrections and modify details in  voter IDs.

After enlisting the voters, awareness campaigns were designed to aim at 100% voting.

To attract the youth, cricketer Virat Kohli and actor Soha Ali Khan were roped in.

Their recorded messages are being played on radio, television, newspapers, YouTube and at Metro stations.
 
Last week, popular Indie band Indian Ocean performed at a music concert to raise voter awareness.

On Wednesday, actors Saif Ali Khan and Sonakshi Sinha addressed a presser to urge people to come out and vote.

Rallies and street plays are being organised and pamphlets distributed at malls and cinema halls.

Actors Saif Ali Khan and Sonakshi Sinha at a voter awareness event in Delhi. (Sushil Kumar/ HT Photo)

To tap young voters, music concerts are also being organised.
 
That election campaigning this time has been largely noise and poster free is also due to strict monitoring by the Electoral office, which included effective action taken against defacement of public and private property.

There are number of innovations also. This includes the option None Of The Above (NOTA) the VVPAT system at New Delhi constituency, which will allow voters to verify through a receipt who they have voted for.

http://www.hindustantimes.com/Images/popup/2013/11/29-11-pg4a.jpg

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