In 2011 and 2012, India Against Corruption — the outfit out of which the Aam Aadmi Party had emerged — proved that the telephone can be used effectively to garner support and form public opinion.
In 2013, while the Aam Aadmi Party has taken its telephone campaign to the next level, the Bharatiya Janata Party is experimenting with the new medium of campaign to woo voters to the September 29 rally to be addressed by Narendra Modi.
A number of BJP leaders have started a campaign in which a recorded phone call asks the people to help the BJP make its prime ministerial candidate Narendra Modi’s rally on September 29 at Rohini a big success.
The call message is asking people to give a missed call on a toll-free number (011-66666769) to confirm their participation at the rally and to get updates from the party regarding its activities in the future.
Till Wednesday, the BJP claimed, the number had crossed one lakh in one constituency itself. The convenor of the rally committee, Vijender Gupta, said they were yet to get data from all the constituencies and the number could be much higher.
“A total of one lakh calls were made and nearly 60,000 people heard the entire message. Of these, 20,000 people gave a missed call on the number provided by us expressing their willingness to attend the rally,” said Neeldaman Khatri, former district president of Narela.
According to sources, the party now plans to create a database of all these numbers and will tap them further during the election campaign.
“We want the rally to be a huge success and every person is using a unique way of connecting with the people. Right form sending messages and emails, recorded phone calls are also being used to create awareness about the rally,” Gupta said.
AAP’s tele door-to-door
AAP is set to launch a Citizen’s Call Campaign wherein party supporters from both outside the city and the country will pitch in with their contribution for the party’s success.
So, don’t be surprised if you receive a call from, say, Seattle (USA), and the caller requests you to come out in Delhi elections and support AAP. Or for that matter, someone from Patna calls you and asks you to vote for AAP?
The party has termed it ‘Tele Door to Door’ campaign. Anybody who has a phone and an internet connection and wants to contribute to AAP’s campaign can register for it.
“This person can be sitting anywhere across the globe. All that such a person has to do is register on the website (myaap.in/emc3), where he gets numbers to call Delhi citizens,” said a source.
The caller will appeal to Delhi voters to vote for AAP and give a chance to the party in the upcoming assembly elections.
India Against Corruption motivated people to join their anti-corruption movement through their highly popular ‘give a missed call and express support’ campaign.