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HindustanTimes Sat,30 Aug 2014

30 tweets/minute: Twitteratti step on the gas to discuss Jaitley’s budget

M Rajendran, Hindustan Times  New Delhi, July 12, 2014
First Published: 00:05 IST(12/7/2014) | Last Updated: 00:11 IST(12/7/2014)

Micro-blogging site Twitter is arguably the place to be in to get short pithy insights on any event, but even by its standards, the response to Union finance minister Arun Jaitley’s budget presentation has set new standards of sorts. 

The #Budget2014 was the clear winner among trending tweets in India on July 10. “Twitterati were enthusiastic about the budget…as soon as the finance minister started the budget speech, Twitter saw huge spike in tweets which averaged 30 tweets/min,” said Songita Verma, CEO, The Bloggers Mind Digital Marketing, whose team monitored this hashtag.

Despite no jokes or poetry traditionally associated with Budget presentation in India, the hash-tag saw nearly 120,000 tweets. Interestingly, this is only the official hash-tag for the subject, there were several dozen others, with each publication having its own unique tag.

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So what were they tweeting about?  The statue of Sardar Patel, increased IT exemption limit, FDI in insurance/defence, increased tax on tobacco were some of the leading subjects of discussion.

The volumes that #Budget2014 generated was phenomenal with 1.9 billion impressions.

The Bloggers Mind found  that 58% of the total tweets were sent from desktop computers, while 35% came from mobile devices.

“Hindustan Times was one of the top three sources with highest reach, which means, what HT tweeted on Budget was followed by highest number of people, along with NDTV,” Verma said.


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