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World Cup 2014 : G spot: Made in India condoms score in Brazil

Ramesh Babu, Hindustan Times  Thiruvananthapuram, July 04, 2014
First Published: 19:17 IST(4/7/2014) | Last Updated: 11:29 IST(5/7/2014)

Pakistan might be manufacturing soccer balls for the FIFA World Cup, but India is not too far removed from the action either.

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India condom maker HLL Lifecare, which supplied 342 million pieces to Brazil in 2013, claims, this year demand has spiked. This year, so far, HLL has exported 400 million pieces to Brazil.

Brazil is one of the largest importer of condoms in the world, and out of HLL’s total export, Brazil tops with 35-40%. Eyeing the major sporting event, HLL had even opened an office in Sao Paulo, the country’s biggest city, last year.

“The soccer-friendly country is a favorite market for us. Our condoms are well accepted in the Brazilian market,” said HLL Lifecare Limited chairman Dr M Ayyappan.

According to reports, a World Cup-themed condom from the Karex stable branded Prudence, laced with green and yellow (Brazil’s national colors) and flavoured to taste like the nation’s signature cocktail Caiprinaha (made of lime, sugar and Brazilian brew cachaca) is the bestseller of the season.


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