HT in partnership with Bridgestone Ecopia
A crucial contact between the vehicle and the road – tyres play a significant role in any vehicle’s performance. More importantly, the type and quality of tyres determine how a vehicle responds to acceleration, steering, braking, handling and to large extent they even impact the fuel consumption of a car. The tires use forces opposing the vehicle’s movement which establish the fuel consumption of a vehicle and hence, can also determine the emissions. In simpler terms, a fuel-efficient tyre can actually help create a cleaner ecosystem for the future generations.
In a country such as India where carbon emissions are a growing concern, fuel efficient tyres that can reduce the CO2 emissions are therefore poised to be a revolutionary change. These tires are engineered to use less force to turn a car decrease the tyre rolling resistance and thereby, also cut down on the fuel consumption. For instance, the Bridgestone Ecopia EP150 fuel-efficient tires for passenger cars are engineered to 7% better fuel efficiency, when compared to conventional tyres, and it translates to about an average of 80 litres of fuel savings per year, which will be roughly over Rs 21,000 in savings over a four-year period. The EP850 range for SUVs are said to offer 10 per cent more fuel efficiency than the competition. What this means to the common man is essentially a smaller carbon footprint, lesser fuel bills, higher savings and more value for money.
Along with the key performing factors of tyre, which include dependable all-season performance, confident handling that gives a comfortable ride and of course, a long wear life; the fuel efficiency of a tyre is a requisite now to make it a perfect partner for the car. With growing eco-consciousness among car owners in the country and the drive to seek new ways of stretching the fuel budget, tires such as the Bridgestone Ecopia EP150 and Ecopia EP850 are receiving mounting interest from vehicle owners. Not surprisingly, the engineers at Bridgestone R&D have been working on utilizing unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, low rolling resistance, safety and durability. And those efforts resulted into these new range of Ecopia tyres.
But what goes unsaid is the need to choose the right tyre. Renowned brands that have been pioneers of fuel efficient tires, such as the Bridgestone Ecopia – one of Bridgestone’s flagship brands that represent the Company’s eco-activities – is crucial. As a result of its global research capabilities and cutting edge technology, Bridgestone works to create a healthy environment for current and future generations, which is also the driving force behind the Ecopia tires. What’s also of significance, is the environment friendly development process of these tyres. Committed to promoting green technology, Bridgestone says the Ecopia tyre line also moves Bridgestone closer to its long-term environmental vision of achieving a 50 percent reduction in CO2 emissions by the year 2050.
Evidently, in the pursuit of vehicle efficiency, fuel-efficient tires can deliver worthwhile improvements for personal budgets and the larger ecosystem with relatively small investments.