What’s common between wine, Scotch and Basmati rice? | sponsoredcontent | Hindustan Times
Today in New Delhi, India
Dec 10, 2016-Saturday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

What’s common between wine, Scotch and Basmati rice?

Brand stories Updated: Aug 25, 2016 14:59 IST
PROMOTIONAL FEATURE
PROMOTIONAL FEATURE
Hindustan Times
Highlight Story

Basmati – the premium rice variety indigenous to the Indo-Gangetic plains. (KRBL Ltd. )

Basmati rice is known the world over for its long grains, distinct aroma and delectable nutty taste. But there has been an ongoing debate about whether ageing is as essential for Basmati rice as it is for wine and Scotch. So as regular consumers of rice where do we stand in this ever-growing debate?

Ageing is a natural process done by storing freshly harvested basmati rice in well-ventilated jute bags or bamboo containers for a significant amount of time. But how does that affect your rice preparations? Ageing enhances the attributes of basmati rice by reducing the moisture content, increasing the aroma, length and taste, and adding to the aesthetic appeal of the dish by making it non-sticky.

Know your Basmati

As consumers, it is hard to choose from the wide variety of products available in the market, especially with some manufacturers making false claims about the age of their product. The key differentiator that needs to be kept in mind is that it is not sufficient to just look for aged rice, but for rice that has been aged for a minimum of 1.5 to 2 years.

Other than its age, knowing the quality of the rice you consume is essential. There are many reasons why consuming loose rice can have an adverse effect on your health, the most distinct one being quality.

Packaged rice is simply more hygienic and ensures that the rice grains reach you directly from the manufacturing plant, without picking up impurities along the way. On the other hand, loose rice is more susceptible to adulteration and can carry a host of pathogens and bacteria. As packaged rice sells under registered brand names, there is a complete assurance of compliance with the prevalent laws and quality certifications. Another thing to note here is that packaged rice brands are more likely to employ safeguard techniques that ensure a better end product.

Know your brand

Therefore, it is also important to know the brand of rice that you are purchasing in terms of its processes and quality standards. The KRBL Group produces and exports Basmati rice under their flagship brand India Gate Basmati Rice. With the world’s largest milling capacity of 195 MT per hour, over 120 years of experience in the field of rice manufacturing and numerous prestigious awards to their credit, it won’t be wrong to label them as India’s true rice perfectionists.

India Gate Basmati Rice has perfected the art of producing light, fluffy, aromatic and extra long grains. (KRBL Ltd.)

But what makes them the experts when it comes to Basmati rice? Firstly, quality is something that is built into their ethos. India Gate uses only the most premium quality seeds after much R&D to harvest best type of Basmati rice. It also employs state-of-the-art machinery to ensure that this quality is maintained consistently.

Storing and warehousing is the second aspect that plays an important role in producing high quality rice. The KRBL Group owns 2,60,000 acres of farm land and 6,00,000 metric tonnes of warehousing capacity, which makes them the world’s largest rice millers and exporters.

Thirdly, they have constantly innovated to produce and market more than 15 varieties of rice, both in India and abroad. This makes India Gate the current market leader in rice with a market share of over 30%.

With these strengths as their foundation, KRBL Ltd. has grown to become India’s first integrated rice company with a comprehensive product chain that is known for its quality. Their rich legacy in rice-making expertise, mastery over the most modern milling technologies and the sheer craftsmanship of the product have given them a respectable standing in the global market place. They have used this standing to build a strongly committed, long lasting and mutually beneficial relationship with India’s Basmati farmers. India’s Basmati farmers and KRBL Ltd. have been associated since 1889, a legacy of over 120 years that has morphed into a relationship of trust.

Their relationship with Basmati farmers goes back in time across three generations, helping them tap into the farmers’ experience in traditional skills along with their knowledge of modern-day crop management practices. Their commitment to introducing the latest milling techniques has resulted in higher quality standards and capacity for the industry and satisfaction for consumers. They have also achieved a number of quality certifications over the years, including the ISO 9001:2008, BRC-Food and HACCP & SQF 2000. But most of all, they have won the prestigious APEDA Award for being the largest exporter for 18 consecutive years as a mark of consistency when it comes to premium quality.

Today, other than an impressive market share and a global standing, India Gate Basmati Rice is also the preferred choice of consumers and retailers. Little doubt remains about a reliable choice for your household.

Here are some fun recipes to try with India Gate Basmati rice:

Egg fried rice

Rice pakoras

Rice pudding

Spinach rice