You run, they teach
Airtel brings to you an opportunity to make your run count; in a way that can change the destiny of a child.Brand stories Updated: Nov 16, 2016 12:43 IST
Life makes us run. Everyday. Literally and metaphorically speaking. We run for fun, we run for fitness, we run out of fear, we run to chase, we run away, we run to catch and we run to catch up. Now run for something bigger. Airtel brings to you an opportunity to #MakeYourRunCount; in a way that can change the destiny of a child.
How, you ask. It’s simpler than you can imagine. Take a screenshot of your run on any running app that you anyhow use on your phone and tag @airtelindia along with #MakeYourRunCount. For every kilometre that you have run in the tagged screenshot, Airtel will teach a child how to use the Internet. Yes you heard right.
Some say Maslow’s pyramid has a new addition with Internet joining the lowest rung of our most basic needs. Mobile phones have democratized the Internet in more ways than we can imagine. With the power of information in your hands today, education without knowing your way around the internet is incomplete. Why deprive a child of this basic need?
So get off your couch, your devices, your vehicle, your comfort zone and get moving. Run and tag. Show off your KMs covered and join this ‘per KM per child’ marathon. There are enough kids waiting to log in, so #MakeYourRunCount.
This content was created by HT Brand Studio and not the editorial team