UEFA are looking into whether Denmark's Nicklas Bendtner broke player advertising rules by flashing the waistband of his underpants after scoring against Portugal. The 24-year-old striker scored twice in Denmark’s 3-2 defeat in Lviv.
The source told AFP they were checking if Bendtner
broke Article 18.18 of the "Regulations of the UEFA European Football Championship 2010-12", which states: “All kit items worn during the final tournament must be free of any sponsor advertising.
Danish forward Nicklas Bendtner celebrates after scoring during the Euro 2012 championships football match Denmark vs Portugal at the Arena Lviv. AFP Photo/Anne-Christine Poujoulat
That includes: “a) any event held at a stadium, from arrival at the stadium until departure from the stadium; b) for any training session designated as official by the UEFA administration; and c) at any official UEFA press conference."
The waistband of Bendtner's green and white underwear had the words of a Dublin-based online betting firm. The company, Paddy Power, said on its website that they were “lucky pants”.
It also didn't go down well with a British gambling company, one of the official sponsors of Denmark's national team. “We have an exclusive deal ... and this is of course a breach of it,” Danish FA spokesman Lars Berendt said. “And it’s also a breach of UEFA's commercial rules.”