The Indian Cricket Board on Thursday invited bids for the title sponsorship rights of BCCI's international and domestic matches after telecom giant Airtel decided not to renew its contract.
"The Board of Control for Cricket in India has published an ITT (Invitation to Tender) for Title Sponsorship rights for BCCI international and domestic matches for the period October 2013 to 31st March 2014," BCCI secretary Sanjay Patel said in a statement.
"The rights fee will be on a per International match basis."
The BCCI marketing committee headed by Union minister Farooq Abdullah met in Mumbai on Thursday to decide on the issue.
As existing sponsors, BCCI gave Airtel three months' grace period to renew its contract that expired on March 31 this year.
There are two international series currently scheduled during the period -- the seven-match ODI and a T20 series between India and Australia, followed by the two Tests and three One-Day Internationals against the West Indies.
Sponsorship rights will extend to the domestic events such as Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare KO, Deodhar Trophy and Raj Singh Dungarpur Trophy.
"In addition, domestic series shall also include visiting 'A' teams' matches, practice matches of international visiting teams and any other List 'A' matches, as may be finalised and advised by the BCCI, from time to time," it added.
The ITT will be available at the BCCI Headquarters at Cricket Centre in Wankhede Stadium from September 20-26 at a cost of Rs. 2 lakh.
Bids will be accepted until October 3 after which the bids will be opened, evaluated and the tender awarded in the presence of bidders.