Kitschy wordplay, blaring power chords and energetic singing — the song Bhaag DK Bose from the upcoming movie Delhi Belly has the makings of a youth anthem.
While the track from the Aamir Khan-production may be burning up the pop charts, it's turning one man red with rage — Dilip Kumar Bose or as he's known in Delhi’s football circles DK Bose.
Bose, general secretary of the Hindustan Football Club, has been inundated with phone calls ever since the song first hit airwaves.
“I’ve got over 100 calls from people, it’s made me quite infamous,” said Bose.
The double-meaning lyrics weren’t something Bose was hearing for the first time.
In high school, his teacher would take the attendance call by calling out the students' surname and then their initials. The teacher would say Bose, DK, and he would raise his hand amid laughter from the benches.
“I’m a fan of Aamir Khan, but I feel he’s been a bit insensitive. It’s not just about me, I’m sure there must be other DK Boses as well. They will be complaining how the ‘ever-vigilant’ censor board let this pass,” he added.When the song was first aired in early May, Bose was irate. "There was nothing I could do about it. I can’t take on a star like Aamir," he sighed.
Bose, now, says he’s accepted it, and hopes the catchy pop tune will slowly subside from public consciousness.
Until then, it's going to be a rough ride.
“I’m fine with it now. This too shall pass. I hope it does sooner rather than later," he concluded.
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