Enter Pele, the 3D star | sports | Hindustan Times
Today in New Delhi, India
Jan 17, 2017-Tuesday
New Delhi
  • Humidity
  • Wind

Enter Pele, the 3D star

sports Updated: Dec 17, 2008 02:01 IST
Abhijeet Kulkarni
Abhijeet Kulkarni
Hindustan Times
Highlight Story

Thirty-one years after playing in India with a cosmos of stars, Pele has renewed links with the country inking a $62 million deal.

The man who forced a break in a war and once kept the Shah of Iran waiting will be the inspiration for a new 3D animation film on football jointly produced by the Chandigarh-based Compact Disc India (CDI) Limited and his management firm Prime Licensing.

CDI chairman Suresh Kumar told HT over phone that the thrice World Cup winner would also be the film’s executive producer. It would be inspired by the life of the Brazilian legend, chosen ‘Athlete of the Century’ by the International Olympic Council.“We signed the deal only on December 5. We are in the process of finalising everything. We are also looking to rope in other players from Brazil,” Kumar said.

CDI and Prime Licensing, a firm set up solely to manage worldwide licensing rights of brand Pele, would have a revenue-sharing arrangement model and the deal, Kumar said, also includes developing multi-platform games and merchandise and would have a total budget of $62 million. “We are in talks with a few companies on developing mobile, PC and online games and the details would be announced soon,” Kumar added.

Integrated media and entertainment company, CDI, had last year signed a joint-venture with Los Angeles-based Motion Pixel Corporation to make a 90-minute 3D animation film titled Goaaaaal but the project has not seen the light of the day.

“We are targeting the start of the 2010 FIFA World Cup finals to launch the games and even the film and I am sure we can achieve that target,” Kumar said.