The UEFA Champions League final in London this weekend is set to break all economic records but organisers may have to look outside Europe for future market opportunities and growth, a report said on Friday.
Saturday's final between Manchester United and Barcelona at Wembley is set to be the most lucrative in European club football, boosted by the clubs' strong brands, the latest annual MasterCard survey said.
It could be worth 369 million euros (Rs 2361 crore approx) to the clubs and countries involved, a rise of five percent on last year. But the rate is a slowdown on previous finals, indicating the European market may have become saturated.
The presence of a British team in the final was likely to have contributed to the dip. "Europe is a mature market, and I think medium-to-long term, maybe UEFA has to look towards other markets across the world for continuing and sustained growth," the author of the report, Professor Simon Chadwick, said.