Australian tennis star Lleyton Hewitt denied trying to profit from his newborn baby on Wednesday by encouraging fans to pay for a text service revealing the child's name.
Hewitt, 29, accused media of putting a "spin on reality" by criticising his use of the Text A Star service to announce the name of Ava Sydney, his third child with actress wife Bec.
"Some sections of the media have, as usual, found it opportune to place some spin on reality by suggesting we have taken this approach just to make money," he wrote on his website, www.lleytonandbechewitt.com.
"Certain media people believe that (they) are the only ones who should have an exclusive," he wrote. "In this instance we made a decision that my fans deserve to know first, and the general public second."
Text A Star charges subscribers two dollars (1.97 US) per text to receive two messages a week from their favourite sports stars, mainly Australian Rules footballers, promising "real messages from real stars in real time".
It is unclear how much Hewitt, the former US Open and Wimbledon champion, profits from the venture. Text A Star says most of its earnings go to telecoms providers, not the service or its clients. Hewitt said he had been using Text A Star for several months and "really enjoyed giving my fans a special insight".
"Especially life on the tennis tour, the emotions I feel right before competing or straight after a big match, and also activities I enjoy doing as an everyday Aussie bloke with family and friends," he said.
Hewitt, currently ranked 54th in the world, has two other children with Bec -- Mia, four, and 22-month-old son Cruz.