Liverpool managing director Christian Purslow said the club will have new investors within six months and that manager Rafa Benitez's job is secure.
A run of four straight losses has piled the pressure on Benitez, and on the club's American owners to spend money on strengthening the squad.
Fans protested against co-owners Tom Hicks and George Gillett Jr. ahead of Sunday's match against Manchester United, but Purslow said new funding will arrive.
Hicks and Gillett went public last month with their search for new equity after a Saudi Arabian prince said he wanted to buy a stake in the 18-time English champions.
"There has been a huge amount of interest in the club from some extremely wealthy and expert investors, but it will take three to six months to pull that together," Purslow said. "It means there will be new investment into the football club. Mr. Hicks and Mr. Gillett have no plans to sell their shares. We will be issuing new equity to new investors, broadening our ownership." Despite the recent poor run of results in the Champions League and Premier League, Benitez is still seen as the manager to deliver the club's first English championship crown since 1990. Benitez, who signed a new five-year contract in March, has only won two major trophies since arriving in 2004 - the Champions League in 2005 and 2006 FA Cup.
"Liverpool Football Club is on a long-term journey and that journey is to be the most successful club, firstly in our country and secondly in the world, and you don't do that by worrying about short-term results," Purslow said. "You do that by having long-term plans centering on the people and the strategy. Rafa Benitez is absolutely central to that plan.
"The core of the team which won 86 points last season remains intact with some excellent additions, so I have every reason to believe we can perform at that level this season over the season." Purslow said neither of the team's pivotal players, Fernando Torres and Steven Gerrard, were for sale at any price.