English Premier League giants Manchester United has been identified as the world's most popular football club by a survey carried out by a leading market research agency, Kantar.
According to the largest global football follower survey, 19-time champions Manchester United has 659 million followers worldwide.
The survey gathered 54,000 respondents from 39 countries, a release stated.
In the survey, Kantar also found that football remains the world's most popular sport, with 1.6 billion followers globally, reinforcing the results of a recent FIFA survey which produced a similar figure.
"Manchester United has built on a tradition of iconic players, iconic teams and iconic achievements – Beckham, Busby, Benfica '68. Now our games are broadcast to 1.15 billion households globally, to an audience of over four billion a year," Manchester United's Commercial Director, Richard Arnold said.
"This survey shows that our family of followers is going from strength to strength."