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Man Utd is world's most popular football: Survey

sports Updated: May 30, 2012 07:58 IST

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English Premier League giants Manchester United has been identified as the world's most popular football club by a survey carried out by a leading market research agency, Kantar.

According to the largest global football follower survey, 19-time champions Manchester United has 659 million followers worldwide.

The survey gathered 54,000 respondents from 39 countries, a release stated.

In the survey, Kantar also found that football remains the world's most popular sport, with 1.6 billion followers globally, reinforcing the results of a recent FIFA survey which produced a similar figure.

"Manchester United has built on a tradition of iconic players, iconic teams and iconic achievements – Beckham, Busby, Benfica '68. Now our games are broadcast to 1.15 billion households globally, to an audience of over four billion a year," Manchester United's commercial director, Richard Arnold said.

"This survey shows that our family of followers is going from strength to strength."