English Premier League giants Manchester United on Wednesday announced they have signed a three-year regional sponsorship agreement with Indian tyre film Apollo.
Under the terms of the agreement, the firm becomes United's "official tyre partner" in the United Kingdom and India.
"Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the club," said United Group managing director Richard Arnold.
United have struck a number of similar agreements in the last year. Apollo joins firms such as Mamee, the club's official noodles partner, and Yanmar, United's official diesel enginer partner, in associating itself with the 20-time English champions.