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More than 700 million to watch World Cup final

FIFA expects a global television audience of more than 700 million viewers to watch the World Cup final. FIFA's head of television Niclas Ericson says deals were signed to show the Netherlands play Spain in every country in the world.

sports Updated: Jul 12, 2010 00:44 IST

FIFA expects a global television audience of more than 700 million viewers to watch the World Cup final.

FIFA's head of television Niclas Ericson says deals were signed to show the Netherlands play Spain in every country in the world. Ericson says increased ratings for this World Cup suggests the audience for Sunday's match will beat the 700 million estimated to have seen Italy beat France at the 2006 final played in Germany.

FIFA expects a record audience for a sports broadcast in Spain, and a market share of more than 90 per cent of Dutch viewers. The World Cup final is set to beat the audience for the opening ceremony at the 2008 Beijing Olympics, which attracted an estimated 600 million viewers.