'Pocoloco' said one banner, 'locopoco' said another. They meant 'absolutely crazy', said a Brazilian.
For everyone at the Nelson Mandela Bay Stadium on Friday, the context needed no explanation but finding out what it meant took all of half-time.
Not everyone in a Brazil shirt knows Portuguese and as we Indians well know, it is one team that goes beyond borders.
For now though, they are going home.
The Netherlands got a toehold in the game through a Felipe Melo own-goal — Brazil's first in 80 years and 97 World Cup finals matches.
Wesley Sneijder then showed the Oranje boys had it in them to win a major match that they chased for 55 minutes.
A super corner-kick later, Brazil were trailing for the first time in this Cup. The world had gone 'loco'.
Melo's send-off was more heartbreak, and the gap one the five-time champions couldn't bridge. Coach Dunga left, head bowed, as the Dutch took a lap of honour.
Bye, bye Brazil, now just a memory in this World Cup.
Say 'Hello Holland', for even as all eyes move to Cape Town for the Argentina vs Germany match, we might already have witnessed the birth of a new champion.