Yahoo! ropes in Beckham as global football ambassador | sports | Hindustan Times
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Yahoo! ropes in Beckham as global football ambassador

Three days ahead of the soccer world cup, Internet major Yahoo!, today, roped in legendary soccer player David Beckham as its global football ambassador.

sports Updated: Jun 08, 2010 20:15 IST

Three days ahead of the soccer world cup, Internet major Yahoo! today roped in legendary soccer player David Beckham as its global football ambassador.

Beckham would be featured in Yahoo's advertisement campaign during the World Cup and the 2010-11 football season. Football fans would be able to watch and read exclusive content from Beckham in addition to its host of microsites, mobile content, fantasy games and search tools.

The campaign, which would begin in more than 20 nations, is the part of the company's USD 100 million marketing strategy called 'It's you'. The campaign focuses on showcasing specific products, services and experiences that users can find only on Yahoo!.

"The goal of the campaign is to drive more people to search, use and talk about Yahoo! through exciting and experiential demonstrations of our unique ability to bring my world and the world together," the company said in a statement.

The ace player would provide exclusive content to Yahoo! during the World Cup, which begins on June 11. He would share his thoughts and experiences on playing in three consecutive tournaments.

Besides, before the next season begins, football fans would have the opportunity to directly connect to him and ask questions through various Yahoo channels. "Yahoo! will allow me to interact one on one with as many football fans as possible talking about the game I love," said David Beckham.