Remember the days when Bollywood A listers such as Shah Rukh Khan, Salman Khan and Karan Johar would tweet by the minute. Twitter brought the ‘larger than life’ celebs close to their fans on a platform where they could directly interact with them. Ironically, the same celebrity users who catapulted the social network to global success seem fed up of the micro blogging site. While some call tweeting ‘futile’, others say it’s crazy and meant for ‘small talks’.
Actor Shah Rukh Khan, who is a prolific tweeter, is now wary of tweeting. He says, “I say something on Twitter and it is picked up in a completely different context. So, what is the point of tweeting?”
Hollywood celebrity Megan Fox too has recently quit the site. Fox closed her account just five days after opening it. Her closing tweet read “5 days on Twitter and I have yet to discern it’s purpose. #WhatIsThePoint ???” Actor - director Sylvester Stallone too tweets rarely now.
“I used to tweet but it’s an act of futility. You’re not making any impact and if you find yourself in a mood when you wanna be a bit controversial and you post something, you suddenly realise, ‘Oh my God!’ because you’ve opened yourself up to criticism from strangers. It might be a great promotional tool but just to make small talk, it’s crazy,” he was quoted as saying. Closer home, actor Shriya Saran quit the site after she was irritated with hate comments. “Done with twitter. I’m not on twitter from now on. Crazy stupid people. Can’t take all the trash written,” she posted.
Explaining this phenomenon psychologist Arti Anand says, “Sharing personal information invites negative feedback, which is difficult for celebrities to take in. Twitter becomes too much of a liability.”
However, many believe that if the celebs are convinced about what they say, they don't need to quit. Filmmaker Pritish Nandy says, “Celebs who can’t face the truth flee twitter. If what you say is true, you should be ready to face the good fight.”